Friday, January 30, 2015

Video for Monday

http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man?language=en#t-545958

1 comment:

  1. By the end of this video, I think the Shreddies example really brought the message of the talk together. As silly as it was, the example was able to illuminate how perception is such an important part of everyday life. By altering something as simple as the the orientation of a piece of cereal many people's original perceptions were shifted as proved by the focus group video. It makes me wonder that if this has such an impact on an audience, what other simple schemes have been used or will be used to play with people's perceptions?

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