Many of you may seen Disney's latest movie, Frozen. Released last year, kids and even teens raved over the movie and it was considered a success. For those of you who haven't seen the movie, the main character, Anna, teams up with a mountain man, Kristoff and his reindeer, Sven. They are on a journey to find Anna's sister, Queen Elsa, who has frozen their kingdom in an eternal winter.
As I was reflecting over this movie, it made me wonder why it was so successful and what the appeal of it was. Using rhetoric, and ethos, pathos and logos, I concluded that the reason this movie was such a success was that it was a Disney movie, a love story, and the highest grossing movie of 2013.
The ethos appeal was the fact that this movie was a Disney movie. Most (or all) of us has seen at least one Disney movie in our lifetime and they never disappoint. Disney is recognized for it's classic movies that instill good values and positive messages.
'Pathos' is used in the love story aspect. Even though this movies (spoiler alert) didn't end like your traditional movie, and showed that the love between sisters can conquer anything, it still managed to get an emotional appeal out of kids, teenagers and even adults.
The last appeal, which is logos, is demonstrated in the fact that this movie was the highest grossing movie in 2013. And that wasn't just a coincidence. With that fact, it shows that there is obviously something about this movie that is attracting people and is a must see.
I do greatly enjoy the movie Frozen despite it being a little overrated in my opinion because of few problems I have with it. Frozen is the first Disney movie I think that focuses on family love and not true love. Frozen uses ethos in their songs like "Do You Want to Build a Snowman?" and "Let It Go". I disagree with the logos. Not everything that is successful is a good thing like the "Twilight" movies and nicholas sparks movies
ReplyDeleteFrozen was appealing to me for a few different reasons. Mainly, I loved it because I watched it with my sister and was able to share in the special connection between two sisters. I agree with the previous claims that the reason this movie was successful was the use of pathos and appealing to families and siblings. For many people this is much more relate able than finding true love. Much more people are able to share in this kind of love in some way or another.
ReplyDeleteI also enjoyed the movie like Keenan and Manali. I thought the appeal was in the more non-traditional ending. The typical movie has a boy and girl fall in love and be happy till the end of time, but in this movie it was not the case. A different kind of love conquered all, and I feel like that made a significant difference.
ReplyDeleteDisney is very good at making movies that use lots of rhetoric throughout them. One even more recent movie that comes to mind is the movie Big Hero 6. I really enjoyed that movie for a lot of the same reasons. It was a lot like Frozen, but for guys, instead of girls. That was one of my favorite movies last year.
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