#makeithappy

https://www.youtube.com/watch?v=ibgvkXm9Qkc

When I was thinking about things to post on this blog, I thought of advertisements. How do companies portray their product? What do they focus on being their selling point?

I came across this Coca Cola ad. The focus of this ad was spreading happiness. In the ad, it seems that Coca Cola solved the hate in the world and instead spread happiness. I doubt that Coca Cola thinks that spilling soda on electronics can solve all the bad things in the world, but they can at least pretend.

At the beginning of the ad, negative words, angry and sad people take up the first few seconds. After the Coca Cola spill is presented, it seems to make the difference and negative words turn into positive words and the background music that plays is peaceful and can't help provoke feelings of happiness. As you can see, this ad relied heavily on pathos to get people to attract customers.

Now that Coca Cola has got their audience to feel good and happy, the idea is that this promotes their product and now a bunch of people are going to buy the soda.