http://www.coca-colacompany.com/coca-cola-unbottled/is-your-name-on-a-coke-bottle-find-out-here
Remember when Coca Cola bottles had our names on it? I personally don't like Coca Cola or soda in general, but every single time I went to Target or Walmart I would search through all the bottles to see if it had my name on it, and every single time I would buy it. I would go home, put it in my fridge and never bother to drink it. I just, for that brief moment that I found it in the store and saw the name 'Julie' on that label, felt a connection between me and that bottle (sounds weird, but it's true)
This is exactly what the advertisers of Coca Cola were aiming for. They used the pathos appeal with the name recognition so that we would feel a connection to that bottle, even though there were hundreds and thousands of other bottles with different names on it.
And as if that wasn't enough that just my name was on it, they also promoted 'Share a Coke with a friend'
http://www.coca-cola.co.uk/packages/history/share-a-coke/
So now that every time I went to the store, I not only looked for my name, but my sisters, or my dads, or my best friends. So I would walk out of the store buying a bottle for me, my friends and my mom. This new slogan appealed to me in a way that sharing soda would make me happy and help me make friends.
I like this concept because it shows another place that rhetoric is used in our every day lives. Companies us rhetoric in marketing and advertising to get you to want to buy their products. Now that we have learned about rhetoric we can find the places it is used and see the purpose behind using it in that circumstance.
ReplyDeleteI on the other hand have a very complicated name, so it is never on a Coke bottle. I feel like this discourages me from buying the bottle because I feel that it is unfair that many people can have a special coke but I cannot. Even though this is very good pathos for people whose names are on there, it is discouraging to those who have a harder name.
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