https://www.youtube.com/watch?v=A5fV4jMplP4
Ive noticed that most Anti-tobacco,
or anti-smoking ads generally rely on emotional appeal for their effectiveness.
The video I linked is very graphic it shows a man rolling up blood and flesh
and smoking it. The purpose of this is
to disgust people with the idea of smoking, and to illustrate the idea that
smoking “rots you from the inside out”. This is an example of using pathos in
an argument as it relies on your emotions to convince you that smoking is bad. Are
these types of commercials effective in getting people to quit, or could there
be improvements that could be made to these types of ads? In my opinion, there
should be changes to these ads. I think the
graphic nature of this ad is effective that this ad as it gets your attention,
but I think could have done more to make their ad more effective. The makers of
this ad could improve the effectiveness of their ad by appealing to ethos and logos,
instead of just pathos. To do this they should establish their credibility by
saying that the U.S surgeon general approves of the message, or something to
show that what they are presenting in their ad is valid and trust worthy. The
ad attempts to use logos for their ad, by saying that toxins from smoking rot
you from the inside, but they fail to back it up with any type of scientific study.
What do you think of this ad? Do
you think the makers of this ad could have enhanced their argument by appealing
to ethos and logos, or is the emotional appeal enough to make this ad
effective?
This comment has been removed by the author.
ReplyDeleteI think this ad does a great job of making people feel like cigarette smoking is horrible for people's health. The imagery of the commercial is metaphorically nasty and gets the message across to viewers of how harmful tobacco is to the body. The ad is relatively short and gets its message across clearly so I don't know that i would add to it or change it too much, however i do agree it could be improved by establishing their credibility.
ReplyDeleteWhile I think this does present the shocking point it is trying to make, I am not sure if it is entirely rhetorically effective. Sure, it is gross and sure it reinforces the fact that I am not about to go get myself a pack of cigarettes, but I also think that most people know the effect smoking has on their bodies. It isn't particularly new news. It presents it in a new way, yeah, but I personally find myself absolutely revolted and generally completely tune out whenever an anti-smoking ad comes onto the television. I know I don't want to be grossed out. I think that this is perhaps a tad over the edge to the point where they actually are alienating parts of their audience and distracting from the point they are trying to make.
ReplyDeleteCigarettes warning are commonly advertised in this way, and more than any other product I can think of. This is an example of the use of all three appeals, ethos, pathos and logos. Ethos is used when they are convincing the audience of its harm by warning of the 'US Surgeon General', but also uses pathos appeal by making the person feel emotional towards how unhealthy cigarettes are. I would feel emotional if I had to but my body through all that damage. The last appeal, logos is used by reasoning with the audience. If you don't want to harm your body or put it at risk, don't use the product. Examining rhetoric in this type of way is different to me, because usually when I try to examine something rhetorically, I look at how they try to attract audiences to use a product, but in this care, I'm examining how they try to attract audience, so that they don't use a product.
ReplyDeleteI believe the ad is little disgust but that is the point of the ad. I think that rhetorical will work as the ad will stick in people memories better but some will found the content disgust and will not think about the ad's message. I know that many smoker know that it is harmful to their body but they either use to relax, addicted to it, or don't care too about their body.
ReplyDeleteI agree with Alex Lemcke's in which this ad does a great job showing the negative effects of smoking and how bad it is for you. Years ago when smoking became popular, ads made smoking look cool. Although this ad is a little shocking and first and somewhat disgusting, it gets the point across that cigarettes are harmful to your health and well-being.
ReplyDeleteSmoking has definitely become something that is generally looked down upon by the general public. Even those that smoke admit to not wanting to. It's a tough addiction to break, and the emotional appeal that these ads employ is effective.
ReplyDeleteThis comment has been removed by the author.
ReplyDelete