For anybody who watched the Super Bowl a couple of weeks ago, you probably saw this commercial:
https://www.youtube.com/watch?v=nPF-Juks2N0
I think this uses rhetoric in an interesting way. It uses emotional appeal (obviously, cause the kid is dying from heroin), but at the same time it creates a sort of sick humor with the music playing in the background. Definitely an interesting, and definitely effective approach to the subject. What do you guys think about this commercial? Do you like it? Or does it make you sick?
Here's a commercial with our favorite "famous person", Kim Kardashian:
https://www.youtube.com/watch?v=ZTwzsV3I3OQ
T-Mobile knows that anybody who's anybody knows Kim K. By including her in their commercial, there were able to appeal to almost everyone who was watching it. Whether you love Kim or hate her (probably hate her), you could relate to this commercial and you probably will remember it for awhile. Was T-Mobile's approach of including a famous person in their add effective? I think that by having Kim plug their data, T-Mobile increased credibility in some way or another.
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