http://youtu.be/AWpsOqh8q0M

In Beyoncé's music video 'If I Were A Boy' it challenges gender roles. In the past, men have been seen to be the breadwinners and possess power, as opposed to women, who were believed to stay home and be more vulnerable. Times have changes and today's pop culture has begun to challenge these ideas. In the video, Beyoncé is put in scenarios men are expected to be in and points out social differences between men and woman while using the appeals of ethos,pathos and logos.

In her song 'If I Were a Boy', Beyonce challenges her bad relationship and makes a point that women are trapped in similar relationships and never question it. In the video, Beyonce looks into her unhealthy relationship in the mans point of view. By switching point of views, she develops an understanding of what it is like to be the man in the relationship. 

Beyonce uses pathos, the first of three appeals in her song through her descriptive phrases. In the phrase 'If I were a boy, I think I could understand, How it feels to love a girl, I swear I'd be a better man', by connecting to the audience's emotions and relating to others and unhealthy relationships. Beyonce utilizes ethos based on her credibility in this song. She is a well known pop star, and has a great influence over her audience. The third appeal, logos is based on facts from her own experiences.She uses reasoning and common sense in her song and lyrics.