EA Responds To Worst Company In America Contest: We Can Do Better

The video game company called Electronics Arts, EA for short, has been won the worst company in America in 2012 and 2013 from consumerist.com. EA is the first in the contest’s history to win the award twice. EA has won this award for 2012 because its support of SOPA and the huge fan backlash about the ending of the highly praise and loved video game, Mass Effect 3. EA has won this award in 2013 because their many anti-consumer business practices like having messed up the launch of SimCity, bad pricing models, using DRM in their games like SimCity. DRM means Digital Restrictions Management, and is technology that is built into a product or service that aim to limit its range of uses after purchase. EA has a bad history with their customers. It is known for buying up smaller, successful developers and milking and sometime ruining the intellectual properties made these companies. EA charge consumers with microtransaction for the integral part of their game and not as a little additional content. It had sold to public deliberately incomplete games with $60 price tag. Peter Moore, EA's Chief Operating Officer, responses to the award with his article called "We Can Do Better". He address several of the major complaints about the company, but does not sound completely sincere. Peter Moore is somewhat lying about their many of the complaints and shift it on other things. If they are not lying, they are not giving any evidence to support any their claims. EA has missed a huge opportunity to properly apology as they have a great inability to hear their consumers’ complaints.
 Link to apology: http://www.ea.com/news/we-can-do-better